It is important that leaders know how to utilize the symbolic frame. There is so much power and meaning one can put behind a single image or a story. Leaders can use symbols to empower and motivate their employees. Southwest Airlines is a perfect example of this. They use their company culture to empower their employees, telling them to work with a "warriors heart and a loving spirit". This attitude is shown by their employees, and their customers loyal return and use their services because of it.